BOOK SUMMIT 2012
Presented by the Book and Periodical Council and Humber College
in association with Authors at Harbourfront Centre
Thursday, June 21, 2012 – Harbourfront Centre – Toronto
We now have more options than ever when it comes to what we read. New genres, formats, platforms, and publishing opportunities mean there is now an abundance of content to explore, but how exactly do readers make their choices?
Book Summit 2012 examines ways to connect with your audience and encourage sales. We look at new models within all sectors of the book industry, and are guided by panels of experts through the practicalities and creative considerations of reader engagement.
This stimulating day starts with a keynote address by advertising guru Terry O’Reilly who reflects on how the book industry must become more sophisticated in the art of persuasion in order to reach readers. Publishing veteran Mike Shatzkin gives his take on the current publishing environment. Participants can choose two of six different breakout sessions, including Writers Reaching Readers, Vox Populi, Executive Panel, and the New Literary Agencies. The day ends with a stellar line-up of publishing professionals reflecting on the world of branding, moderated by Terry O’Reilly.
Join writers, publishing professionals, editors, librarians, educators, booksellers, literary agents, policy makers, publishing students, and an excellent slate of speakers as we explore the persuasive factors that influence what readers discover in the age of abundance.
For more information, contact the Book and Periodical Council at
publicity@theBPC.ca
We now have more options than ever when it comes to what we read. New genres, formats, platforms, and publishing opportunities mean there is now an abundance of content to explore, but how exactly do readers make their choices?
Book Summit 2012 examines ways to connect with your audience and encourage sales. We look at new models within all sectors of the book industry, and are guided by panels of experts through the practicalities and creative considerations of reader engagement.
This stimulating day starts with a keynote address by advertising guru Terry O’Reilly who reflects on how the book industry must become more sophisticated in the art of persuasion in order to reach readers. Publishing veteran Mike Shatzkin gives his take on the current publishing environment. Participants can choose two of six different breakout sessions, including Writers Reaching Readers, Vox Populi, Executive Panel, and the New Literary Agencies. The day ends with a stellar line-up of publishing professionals reflecting on the world of branding, moderated by Terry O’Reilly.
Join writers, publishing professionals, editors, librarians, educators, booksellers, literary agents, policy makers, publishing students, and an excellent slate of speakers as we explore the persuasive factors that influence what readers discover in the age of abundance.
For more information, contact the Book and Periodical Council at
publicity@theBPC.ca
