SAVE THE DATE
Thursday, June 19, 2014
Harbourfront Centre, Toronto
IN BED WITH THE READER:
In every area of the business, the relationship with the reader has grown more intimate. How do we learn about our customers? And how do they learn about the books they want to read and to buy? No matter the place or the platform, uncovering reader preference, proclivities, and passions has become the marketing focus.
Book Summit 2014 will provide practical labs to update on social media, measurability, branding strategies, and effective distribution. Lively panels will inspire and inform about new models in the publishing world as well as recent developments in subscriptions, fan fiction, self publishing, and more. Whether you are a writer, editor, marketer, agent, librarian, retailer – or any kind of publishing professional – you won’t want to miss the 2014 Book Summit.
Announcing Our Opening Speaker:
Editorial Director, Upworthy
The Data of Desire
Sara Critchfield, the editorial director of “the fastest-growing media company of all time,” talks about Upworthy’s success and what it can teach us in the book world.
How can we combine metrics, platforms, and branding to help readers get what they desire? How can we harness the power of social media to track reader preferences and convert them into sales? Critchfield discusses marketing, data, and the power of the “human algorithm” in a keynote that provides a stimulating, provocative close to the day.
SARA CRITCHFIELD is the editorial director of Upworthy, the hugely successful website for viral content. Previously, she worked at MoveOn.org and co-founded an intellectual property firm. She has been a long-time advocate, organizer, and communicator for anti-poverty efforts in Washington, DC, and Central America. She has spoken at the White House National Conference on Mental Health, Personal Democracy Forum, SXSW, News Foo, and Netroots Nation, and has been featured on PBS, Fast Company, Business Insider, The Bleacher Report, and the Nieman Journalism Lab. In 2013, she was named one of min's Most Intriguing People in Media.
Keynote sponsored by Simon & Schuster Canada.
For more information, contact the Book and Periodical Council at publicity@theBPC.ca.
$143.50 Early Bird*
$132.20 Group** Early Bird*
All prices include HST
*Early Bird rates available until April 30
**5 people or more from an organization
Presented by the Book and Periodical Council and Humber College, in association with IFOA.
Through the generous support of: